Our Story

Born from our love of travel and from exploring the world’s cities on foot, Free Walking Tour Amsterdam started in 2016.

The idea was, to find people that wanted to experience the city behind its flashing red reputation and connect them to locals that wanted to share their love for the real Amsterdam. A tip-based tour was organized, starting and ending at the central Dam square. It didn’t take long before people were gathering around our white umbrellas on a daily basis (twice!) and requests for private tours came rolling in.

Guided Tours Amsterdam was born and with both corporate and private groups asking for custom tours, our guides bundled their personal specialties to create the different themes. History teachers were now giving Educational Tours, specially designed for school trips, and our more bohemian employees set up an Alternative Tour and Red Light District Tour.

Unfortunately, free tour regulations became stricter over the past years. For this reason and because of a growing number of requests, our focus moved towards guided tours. Now we are walking in 6 cities, with 10 tours and over 50 guides.

Although we have grown so fast in this short time, our primary objective is to give you that personal touch on each of our tours.

guided tour Amsterdam
Private tour Amsterdam
Guided tour in Amsterdam

Book your private guide

For an engaging 2-hour tour of the city. With great storytellers that will keep your group entertained and inspired with history jokes and a personal touch of Dutch culture.

We hope to show your group around soon!